To many, both a restaurant and a hotel mean more or less the same thing. It is prudent to get to know the difference between the two in order to understand how one would benefit by opening a restaurant next to a hotel.
A hotel can be defined as a commercial entity that offers lodging and accommodation services to travelers. Some hotels also offer accommodation to permanent residents. Some hotels may have restaurants, stores, conference rooms and other services. Hotels also offer services for official meetings and banquets.
A restaurant on the other hand majors mainly in preparing and serving of food and drinks to customers. The meals are usually served and eaten inside the premises, but many restaurants also offer take-out and food delivery services. Restaurants generally do not offer accommodation services, and will vary greatly in appearance and offerings, including a wide variety of cuisines and service models.
1. Increase in clientele.
A hotel will, in peak seasons house a large number of guests in their rooms. For cases where the hotel has no restaurant, most of these clients will opt to eat at the adjacent restaurant. Even where the hotel has a restaurant, chances are that the hotel restaurant will fill up and many other clients will opt to eat at a restaurant. You can usually work out an arrangement with the hotel whereby guests coming to your restaurant can get some small discount off your menu. You can even offer delivery services, similar to a room service option to the hotel next door.
2. Increase in revenue
An increase in the number of people eating at your restaurant culminates in an increase in the money you make. During peak seasons and delegates meetings, when the clients are lodging in the hotel, they will definitely visit and eat at your restaurant. Different people from different social backgrounds will know the restaurant thereby increasing your restaurant’s popularity. The menu prices in restaurants are usually lower than that of a hotel. This will mean an increase in clients and hence an increase in revenue.
3. Reduce expenses
A busy restaurant needs parking being next to a hotel saves you that hassle. Not only are your customers likely coming from the hotel where there is already parking available, you can work out an arrangement with the hotel for local guests to park for free.
In any business location is everything but that is even more true when it comes to restaurants. You need to put your restaurant near a steady influx of customers, and next to a busy hotel is ideal.